Skip to main content
Moolala: Why Smart People Do Dumb Things With Their Money - And What You Can Do About It

Moolala: Why Smart People Do Dumb Things With Their Money - And What You Can Do About It

Buy now

Smart, capable people are doing dumb things with their money.

They can teach high school, write a marketing plan, navigate the Metro in Paris, file their own taxes, brew their own beer, program a PVR, and even raise teenagers. And still, these smart, capable people often do dumb things when it comes to their money.

In Moolala, business journalist, professional coach, and popular speaker Bruce Sellery provides a simple, essential guide for those who, when it comes to managing their money, could use a spoonful of sugar to help the medicine go down.

The goal of Moolala is simply stated: To inspire you to get a handle on your money so you can live the life you want.

Through an engaging combination of interactive exercises, personal stories, and great practical advice, the book will take you through five simple and painless steps that will dramatically improve your financial well-being.

Inspiring, informative, and fun, Moolala will transform the way you think about your money — and your life.


Praise for Moolala:

"Bruce Sellery knows his stuff. Moolala combines great insights on personal finance with simple, successful strategies that you can use right away." — Ali Velshi, Chief Business Correspondent, CNN, and host of Your $$$$$

"Bruce Sellery's thoughtful advice will help you improve your financial picture, and his writing style and stories will keep you entertained. If you're ready to start living the life you deserve, then grab this book with both hands and dig in." — Angela Self, co-founder, Smart Cookies

"Moolala has something for everyone. By turns funny, smart, and wise, it's a must-read for anyone who wants to take control of their financial future. And who doesn't want that?" — Amanda Lang, Senior Business Correspondent, CBC News; co-host, Lang & O'Leary Exchange

"Compassionate, funny and very effective, Moolala will help you get what you want from your money and your life. If you buy only one book on personal finance, buy this one. It's all you need." — Kim Parlee, Anchor, Business News Network

The Entire Virtual Bookshelf

A curated list of our most recommended books

Advisor Exclusive

Join the INTEGRIS President's Club

The INTEGRIS President's Club is an advisor-only subscription for professionals who want deeper insight, practical pension strategies, and direct access to INTEGRIS leadership.

Monthly President's Club Study Sessions — interactive Teams discussions led by our CEO and pension experts
Exclusive Q&A Access — ask questions live and get clarity on complex client scenarios
Early Access to Updates — hear first about new tools, legislative changes, and strategies that impact your clients
Advisor-Focused Insights — curated, practice-building content not available through public channels
Direct invitations — never miss a session or announcement